Biden's Boring: Bernie Dropping Out Does Him No Favours

Bernie dropped out yesterday to the disappointment of progressives everywhere. Conventional wisdom would then suggest that this is a great victory for Biden, who, after all, they share a party with. Though right now that seems to be the case, over the next few months a few things are going to become clear:

1) Biden is boring - he attracts only one to four hundred people to every rally, and doesn't make statements (other than gaffes) that pull media attention.

2) Bernie drew Biden more media than Trump (who only mentions him in passing) draws Biden.

Biden has these two great weak points. In 32 of the 50 states, the search term "Biden" is more often searched with "Bernie" than "Trump", and in the states where that isn't the case it is by a significantly closer margin. In this digitalised world, Media attention is absolutely critical to a campaign.

Biden arrives to a meagre rally crowd

Biden also is making a great mistake in his continuous focus on beating Trump as the primary message of his campaign. It is the same mistake Clinton made in 2016 when she focussed her entire slogan and campaign around beating Trump.

Without Bernie as a figure to focus fire on, Biden not only loses the electricity moderate primary voters gained from wanting to defeat Bernie, but also spends more of his rallies going on and on about Trump. On the flip side, Trump only mentions Biden in passing as "Sleepy Joe" or "Quid Pro Joe" which convey's just as much if not more than 15 minutes of Biden slamming him.

Biden's campaign suffers from two major things: Not being able to generate media on it's own (Biden's boring), and revolving around the opponent. We all like Joe Biden because he has been a constant in a sea of moving parts. But does a constant turn out the vote?