This is not Biden's Election to Win: But it is Trump's to Lose.

Biden's campaign runs it's ads asking you to join him, he goes on campaign visits across the country, and he visited with the family of George Floyd after he died in a dignified fashion. But the truth is, Biden does not inhabit the public consciousness in the same way Trump does, and he certainly doesn't pull as much media attention.

Beating Trump was the primary drive of most democrat primary voters when they went to the polls, and Biden as nominee is the embodiment of that sentiment. Biden wasn't nominated for Biden - Biden was nominated because he is the Anti-Trump. The idea was the Biden was as safe a bet as they come because he was familiar, quiet, and in large part quite unremarkable in his speech.

Biden's Campaign is Focussed Around Not Being Trump

Even his ActBlue donation site says "Donate to Defeat Donald Trump" not a neutral "Donate for a Better America" or "Donate to put Biden in the White House". It focuses on him being the candidate that isn't Trump. So this leaves Trump in a position of self-empowerment: he just has to appeal enough that moderates don't badly want anyone but him.

Trump is his own greatest asset in the race because of this - he is in control. But he is also his number one liability simply because he does a bad job of advocating himself to moderates who he badly needs to see him as a net positive and worthy of keeping in the most powerful office in the world. Then again, this strategy of presenting the candidate opposing him as the anti-Trump has failed before in the case of Hillary. It might fail again.

Sean Hannity and Trump (Picture from Business Insider Covering the Interview)

When asked by Sean Hannity what his plans for term two were, he went off on a tangent about being an outsider when he entered the White House. Trump appears uncoordinated, and firing without a target in many instances to a lot of voters. Perhaps giving Trump control is a brilliant strategy.

But one thing is for certain: this election is not Biden's to win. This election is Trump's to lose.